Meet the Mom Who Left the Corporate Grind to Start Her Own Consulting Firm


Name: Amy Looper 
Age: 37 
Location: Queen Creek, AZ 
Children: Aiva, 6 and Emberly, 4  

You founded a business! Tell us about your company.

Relativity Consulting partners with innovative tech companies to elevate revenue performance through sales leadership and enablement services. 

Why did you want to start your own business?

To solve a major challenge for tech startups which is to alleviate sales management from the Founder in an affordable way. Personally, owning my own consulting business provides the flexibility for our family that is needed to be fully present to support a growing family and kid’s school schedules. 

Tell us a little bit about your family! 

We are a family of 4 that loves living in the SE Valley. My husband, Ryan, and I met at a rock concert in Tempe Marketplace in 2008 and we got married in 2011. We’re both originally from the Midwest; I’m from rural Iowa and Ryan from St. Louis. We enjoy weekend bike rides along the Queen Creek Wash to our favorite breakfast spot or frequent one of the many kid-friendly parks for a picnic. 

What was your motivation to pivot your career to being a mompreneur? 

To find my own identity again as a mother and balance for our family again. The corporate grind was exactly that, a grind. One that I did through the baby and early toddler years, but by the end of 2019, I knew that my purpose was not be in this robotic activity mode, but here for a purposed built life and be fully present. 

Were you able to take maternity leave? Tell us about that experience. 

Yes, I was fortunate to be able to take maternity leave with both children, but definitely think maternity leave could be longer. Both of my kids were born with tongue ties, so by the end of 3 months we were just getting into a good schedule of feedings and my own birthing recovery.

Wit my second daughter, I experienced a failed epidural with a forceps delivery as I attempted a VBAC to avoid a second round of postpartum depression. Unfortunately, I didn’t avoid it and instead suffered from PTSD after a traumatic birth. It was hard and finally, after 4 years, I can say that through some transformational work I have moved past it emotionally and am stronger than ever! 

This is a very important topic based on my experience that I know other women could benefit from a support group/coach from so perhaps a future endeavor will be to focus on helping other women through these difficult times. 

How do you make time for self-care in between all that you have going on? 

I love a good glass of Pinot Noir in the evening or jumpstart my day with a quick run with our soon to be 9-year-old yellow Labrador, Lilly Scarface Vonlickenlooper. That’s her official name and she’s the best running buddy ever! 

What lessons have you learned in your career that you apply to parenting?

The ability to multi-task, quickly focus on an activity, and complete with agility. As a parent, you have a million to-do’s during a day, so being able to shift your energy helps to focus on the task at hand, complete, and move to the next with agility is so important.

It wasn’t until I was a full-time entrepreneur that I fully mastered this but when I did it was shocking the number of things I could get done in a day. 

What do you teach your children about success and failure? 

It’s ok to fail. My first grader will express concern over missing a spelling word and just let her know that “Hey, Mommy made a spelling mistake today too. It’s ok because we learn from our mistakes. From our mistakes, we grow.” It is really important for me to ensure my kids don’t feel like they need to strive for perfection because really, what does perfection solve for, ego? 

How has motherhood impacted you personally and professionally?

Motherhood has been such a blessing as it has forced me to look beyond myself, to care for two precious human beings. It has been a stretch juggling it all professionally from time to time, but in those moments where a stretch was required, it was such a good experience where I was courageous and proved that anything is possible. 

Is there a promo code or discount code you can offer readers? 

For B2B tech owners that may need sales advice, feel free to inquire at with code EV MOMS for a free 2-hour consultation. 

For Moms that may be struggling from PTSD after a traumatic birth, feel free to reach out for free. I think it is so important to have a sounding board for these difficult Mom moments and always up for a cup of coffee. 

For some fun chit-chat, now! 

  • Favorite East Valley date night activity: Downtown Gilbert! I love cocktails at The White Rabbit and dinner at Nicos! 
  • Coffee order:  I’m a plain Jane, black coffee lover. On occasion, a PSL or a Mocha.
  • Favorite restaurant in the East Valley: Barrio Queen 
  • Greatest challenge in your career thus far? Launching a new business during the pandemic of 2020 
  • Most embarrassing mom moment? Super pregnant walking into a client appointment with toilet paper in my pants and total breast milk leakage on the shirt in public. Oops!
  • Best mom advice you’ve been given? Sleep while the baby is sleeping. Yea, never did but I should have!! 
  • Last Netflix show you binged: Working Moms – sooo good! 
  • Favorite family tradition: Sunday morning breakfasts with the family.


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